source: TheVigilantCitizen translation: Against the New World Order
Not many people realize that most processed foods in the market, whether in food or fast food chains, all from the few companies themselves. Even fewer realize that these companies are major players in the elite organizations that decide on health, social and economic policies worldwide. Now we will see three large companies feed the world, its many brands and tactics undertaken to make people crave their products.
If one were to carefully study the labels of packaged products in an average supermarket, you probably would notice that the names of the same company are repeatedly, Nestle, Kraft, General Mills and several others. Many brands that offer food from "home" or natural and organic foods are not subsidiaries of these mega-companies worldwide. The main difference between the main and subsidiary brand is the packaging and advertising, which are targeted to reach different markets. To preserve the image carefully crafted around a product, connections with the parent company have been conveniently hidden. Imagine a bottled water ad read: "Drink water pure, clear, refreshing Aquafina, bottled carefully from natural sources in the Himalayas ... brought to you by PEPSICO, MANUFACTURER OF MIGHTY TACO BELL and Cheetos Zingers" This will probably ruin the natural and healthy image they are trying to create for the product.
That is the reason why the marketing and branding are the most vital part of the food industry. Each product must live in their own "world", separated from its parent company and related products. Advertising is so powerful that two similar brands of cereals, from the same basic ingredients can be directed to completely different markets. For example, are Special K and Rice Krispies so different? From a strictly rational point of view, these products are almost identical in shape, flavor and ingredients. From an irrational point of view (marketing), however, are two different worlds. Rice Krispies ads revolve around cartoon characters of color and children playing on Saturday morning, while Special K tends to show women as doing yoga. Rice Krispies boxes have games and toys, gift box of Special K gives access to a site called "weight loss challenge." This is all smoke and mirrors, however, at the end of the line, if you choose one or the other or almost any other cereal on the grocery store, you are eating the same thing and its money going to the same place.
processed food industry can be considered a monopoly. Overall, the three major food companies, Nestle, Kraft Foods and PepsiCo, achieved a dominant share of global sales of processed foods. In fact, these three companies are often used as an example of the "Rule of Three" in business schools, as they are a real life example of how a market is being dominated by three giant players. His position as providers of food around the world has made these very powerful conglomerates are represented in the most elite organizations like the Council on Foreign Relations. This not only allows them to offer their preferred policies on nutrition and health throughout the world, but also topics economic, political and social. This importance also allows these companies to ensure their continued market dominance, through policy formulation, access to inside information and the intimidation of potential competitors. If considered objectively, the monopoly of large companies like these are a direct threat to free-market theories.
Today, if a small food company to create a revolutionary new product, it would be difficult to get a distribution without having to renounce their rights to one of these clusters. In addition to dominating the shelves, the three major control Most distribution channels worldwide, to the extent that growing companies can not reach consumers without having to deal with them. The only way to be owners of small businesses and to avoid years of struggle and exclusion to obtain a space in supermarkets is to reach licensing agreements with one of the giants, where the owner gave the property and rights of the product Check cashing royalties (which are usually a small percentage of sales). Each license agreement strengthens the position of these companies and eliminate any potential competitor threats that could create changes in the game.
These are three companies and a summary of multiple brands:
1 - Nestlé
Nestlé is the largest global food company. It has 6,000 brands, with a wide range of products through a number of markets like coffee, bottled water and other drinks, chocolate, ice cream, infant foods, performance and healthcare nutrition, seasonings, frozen foods and chilled confectionery and pet food. In 2009, consolidated sales were nearly $ 120 billion dollars and investment research and development were $ 2,240,000,000 USD. The president of the company, Mr. Brabeck-Letmathe, is on the Board of Directors of Credit Suisse Group, L'Oréal and ExxonMobil. It is also a member of the ERT (European Roundtable of Industrialists) and member of the Board of Trustees of the World Economic Forum (an important figure in promoting a world government.) The products sold by Nestlé include
Cereals
Cheerios Cinnamon Toast Crunch (outside U.S., Canada and Australia)
Cini Minis Honey Nut Cheerios (outside US, Canada and Australia)
Oat Cheerios
Cookie Crisp
Golden Grahams
Honey Stars
Koko Krunch
Milo Cereals
Nestlé Corn Flakes
Nesquik
Shreddies
Shredded Wheat
Clusters
Trix
Yogur
Munch Bunch
Ski
Café
Bonka
Nescafé
Nespresso
Partner’s Blend
Ricoffy
Ristretto
Ricoré
Sical
Tofa
Taster’s Choice
Zoégas
Shrameet
Agua
Aberfoyle
Aqua D’Or
Aqua Pod
Acqua Panna
Al Manhal
Aquapod
Arrowhead
Buxton
Contrex
Deer Park
Hépar
Ice Mountain
Henniez
Korpi
Levissima
Nestlé Aquarel
Nestlé Vera
Ozarka
Perrier
Poland Spring
Powwow
Minere
Pure Life/Pureza Vital
Quézac
San Pellegrino
San Bernardo
Viladrau
Vittel
Zephyrhills
Otras Bebidas
Nestea (Joint venture with Coca-Cola, Beverage Partners Worldwide)
Enviga (Joint venture with Coca-Cola, Beverage Partners Worldwide)
Milo
Carnation
Caro
Nesquik
Libby’s
Growers Direct Organic Fruit Juices
Good Host
Juicy Juice
Ski up and go
Productos de Plataforma Estable
Bear Brand
Carnation
Christie
Coffee-Mate
Dancow
Gloria
Klim
La Lechera
Milkmaid
Nespray
Nestlé
Nesvita
Nestlé Omega Plus
Nido
Ninho
Svelty
Emswiss
Milo
Helado
Camy
Dreyer’s
Edy’s
Frisco
Häagen-Dazs (North America and the United Kingdom)
Hjem-IS (Denmark & Norway)
Maxibon
Motta
Mivvi
Nestlé
Nestlé Drumstick
Oreo (Canada)
Peters (Australia)
Push-Up
Schöller
Skinny Cow
Baby Food
Fin
Alfare
Drink
Cerelac FM 85
Gerber (the world's biggest baby food) Good Start
Guigoz
Lactogen Nan
NanSoy
NAN HA Neslac
Nestle Nido
Nestogen
Pren
Performance and Nutrition
Musashi
Neston
Nesvita
PowerBar Pria
Supligen
Health and Nutrition
Boost
Carnation Instant Breakfast Nutren
Peptamen
Glytrol
Crucial Impact
Isosource
FiberSource
Diabetisource
Compleat Resource
Optifast
Condiments
Buitoni Chef Maggi
Carpathia
Thomy
Winiary
Food L. A.
Stouffer’s
Lean Cuisine
Buitoni
Hot Pockets
Lean Pockets
Papa Guiseppi
Tombstone Pizza
Jack’s Pizza
DiGiorno Pizza
California Pizza Kitchen Frozen
Chocolate, Productos de Confitería y Productos de Panadería
100 Grand Bar
Aero
After Eight
Allens
Animal Bar
Baby Ruth
Bertie Beetle (Australia)
Big Turk (Canada)
Black Magic
Boci (Hungary)
Blue Riband
Bono(Brazil)
Breakaway
Butterfinger
Butterfinger BB’s
Butterfinger Crisp
Bon Pari (Czech Republic, Poland and Hungary)
Cailler
Caramac
Carlos V
Chips Ahoy! (Canada)
Coffee Crisp
Chunky
Drifter
Frigor
Galak/Milkybar
Goobers
Heaven
Hercules Bars (with Disney)
Icebreakers
Kit Kat (Hershey’s in the US)
Lion
Matchmakers
Milky Bar
Mirage
Joff
Munchies
Nestlé Alpine White
Nestlé with Almonds
Nestlé Crunch
Nestlé Crunch Crisp
Nestlé Crunch with Caramel
Nestlé Crunch with Peanuts
Nestlé Crunch Pieces
Nestlé Crunch White
Nestlé Milk Chocolate
Nestlé Princessa
Nestlé Wonder Ball
Nips
Nuts (Europe)
Oh Henry (except US)
Peppermint Crisp
Perugina Baci
Polo
Quality Street
Raisinets
Rolo (Hershey’s in the US)
Rowntrees
- Fruit Pastilles
- Jelly Tots
- Pick & Mix
- Randoms
- Fruit Gums
- Tooty Frooties
- Juicy Jellies
- Snowcaps
Smarties
Texan Bar
Toffee Crisp
Toll House cookies
Turtles
Walnut Whip
Violet Crumble
Yorkie
XXX mints
Cuidado Canino
Alpo
Beneful
Cat Chow
Dog Chow
Fancy Feast
Felix
Friskies
Go Cat
Butchers
Bakers
Winalot Mighty Dog Gourmet
Mon Petit
ONE Purina Pro Plan
Tidy Cats
Nestlé has faced some resistance in the world for its promotion of breastmilk substitutes (infant formula), especially in Third World countries. According to the activists, Nestlé contributes to the suffering and needless deaths, including infants, especially among the poor.
"Advocacy groups and charities have accused of unethical methods Nestlé in their promotion of infant formula milk to poor mothers developing countries. For example, IBFAN says that Nestlé distributes free formula samples to hospitals and maternity wards, after leaving the hospital, the formula is no longer free, because supplementation has interfered with breastfeeding, the family must follow buying formula. IBFAN also allege that Nestlé uses humanitarian aid to build markets, does not label their products in a language appropriate to the countries where they are sold, and offers gifts and sponsorship to influence health workers to promote their products. Nestlé denies the allegations. "
2 - Kraft Foods
A subsidiary of Philip Morris (maker of Marlboro cigarettes). Kraft Foods is the largest corporation in confectionery, food, beverages and headquartered in the United States. It sells many of its brands in over 155 countries, eleven of its brands around the world each earn more than $ 1 billion a year. Such as Nestle, Kraft has consolidated its status in the oligarchy of food by buying huge brands like Nabisco (Oreo, Chips Ahoy, Fig Newtons, Ritz, etc.) and Cadbury (Ferrero Rocher, Dairy Milk, Caramilk, etc.)
If we add, how many hours have been mesmerized by swirling
chocolate on TV?
Kraft CEO Irene Rosenfeld Blecker was considered the "second most powerful woman in the world" by Forbes magazine. It is not surprising since most of the world consumes Kraft Foods. Prior to joining Kraft, Rosenfeld was President and CEO of Frito-Lay, a division of PepsiCo (another of the "Big Three"). Kraft brands include:
Toblerone chocolate bars
A1 Steak Sauce
Ali Coffee
Arrowroot biscuits
Back to Nature
Baker’s (chocolate)
Balance Bar
Better Cheddars
Boca Burger
Bonox
Breakstone’s
BullsEye Barbecue Sauce
Café HAG
California Pizza Kitchen (grocery store items)
Calumet Baking Powder
Cameo (biscuits)
Capri Sun (juice drink)
Carte Noire
Cheesybite
Cheese Nips
Cheez Whiz
Chicken in a Biskit
Chips Ahoy! (cookies)
Christie (Canadian division of Nabisco)
Claussen (pickles)
Clight
Club Social (crackers)
Cool Whip (non-dairy whipped cream)
CornNuts (snack food)
Côte d’Or (Belgium)
Country Time (powdered drink mix)
Cracker Barrel
Crystal Light
Dairylea (Europe)
Delissio (Canada)
DiGiorno (pizza)
Easy Cheese
Fig Newtons
Fudgee-O (Canada)
General Foods International
Grape-Nuts (breakfast cereal)
Grey Poupon (mustard)
Handi-Snacks
Honey Maid
In-A-Biskit (Australia)
Jack’s Pizza
Jacobs (Europe)
Jell-O (gelatin dessert)
Jet-Puffed Marshmallows
Kenco (United Kingdom)
Knox (gelatin)
Knudsen (dairy products)
Kool-Aid (flavored drink mix)
Kraft BBQ Sauce
Kraft Caramels
Kraft Macaroni and Cheese
Kraft Dinner (Canada)
Kraft Easymac
Kraft Mayo
Kraft Bagelfuls
Kraft Peanut Butter (Canada)
Kraft Singles (pasteurized prepared cheese product)
Kraft Sandwich Spread
Lefèvre-Utile
Lunchables
Maxwell House (coffee)
Miracle Whip (salad dressing spread)
Nabisco
Nabob (coffee) (Canada)
Naked Drinks
Nilla
Nutter Butter
Onko (coffee)
Oreo (cookie)
Oscar Mayer
Grated Parmesan cheese
Philadelphia cream cheese
Pigrolac
Planters
Polly-O (cheese)
Premium (a Nabisco brand of saltine crackers)
Pretzels
P’tit Québec
Prince Polo
Pure Kraft Salad Dressings
Ritz
Royal baking powder
Seven Seas (salad dressings)
Sanka (decaffeinated coffee)
Shake ‘n Bake
Simmenthal (canned meat)
Snackabouts
SnackWells
South Beach Living
Starbucks (grocery store items)
Stove Top stuffing
Suchard
Taco Bell (grocery store items)
Tang
Tassimo (single-serve coffee machines using pods branded as T-Discs)
3 - PepsiCo
PepsiCo Incorporated is a global 500 company headquartered in Purchase, Harrison, New York, with interests in manufacturing, marketing and distribution of beverages, based snacks cereals and other products. If you have not guessed, its flagship product Pepsi Cola in soft drinks but not the only company product. In fact, a teenager with the desire for food could easily get out of a store with three or four PepsiCo products without realizing (or beware).
PepsiCo is a member of "Premium" Relations Council Affairs and the Brookings Institute, two leading organizations for the global elite (as seen in the article "Naming Names: The Royal Government"). President and CEO of PepsiCo, Indra Nooyi, is part of the World Economic Forum. Within these organizations, executives of PepsiCo and other mega-corporations such as Sony (the largest label in the music industry), Nike (the largest seller of shoes in the world), the Rockefeller Group International, and Lockheed Martin ( the largest defense company in the world), working with several heads of state (including former U.S. presidents), politicians (like current Secretary of State U.S. Hillary Rodham Clinton) and the image makers (such as Tom Brokaw and George Clooney), develop political opinions, social, economic and recommendations affecting whole countries. The policies favored by these organizations are bringing the world together into a unified world government and one world currency, in what is often referred to as a "New World Order" .
PepsiCo's brands include:
Beverages
AMP Mountain Dew
Brisk Ocean Spray Mist
Lipton Aquafina Ice Tea
MUG
Pepsi
Sobe
Gatorade
Tropicana
No Fear Energy Drink
Propel Enhanced Water
Starbucks (retail products)
Comidas
Lay’s
Doritos
Tostitos
Cheetos
Fritos
Sun Chips
Baked!
Frito Lay Dips
Baken-Ets
Chester’s Puffcorn
Cracker Jack
El Isleno Plantain Chips
Frti-Lay Peanuts
Funyuns
Gamesa
Grandma’s
Matador
Maui Style Potato Chips
Miss Vickie’s
Munchies
Munchos
Natural
Nut Harvest
Quaker
Rold Gold Ruffles
Sabritones
Santitos
Smartfood
Stacy Spitz '
Yes, even the good-natured kind of Quaker is part of PepsiCo.
Subsidiary Company
PepsiCo also feeds millions every day through its subsidiary, Yum!, Owner restaurant chains such as Pizza Hut, Taco Bell, KFC, Hot East Side Mario's, D'Angelo Sandwich Shops, Chevys Fresh Mex, California Pizza Kitchen and Stolichnaya.
A strange image of the official website of Yum!.
Many of the products listed above have existed for decades, some for more than a century. What is the secret of this success sustainable? First, the recipe has to be just as mentioned above, Nestlé spent more than $ 2 billion dollars in 2009 alone for research and development, especially to pay people with lab coats and create the most attractive products that meet, addictive, and of course, a cost-beneficial to the greatest possible taste buds. The addictive properties of salt, fat, sugar and other chemicals are well known to the researchers ($ 2 billion a year.) Processed foods contain a carefully calculated mix of chemicals and additives that send "satisfaction" in the form of signals to the brain, which continues searching in the form of cravings.
However, there are many companies selling similar products. So to keep consumers coming back to your specific brand, companies spend billions of dollars in the second secret of success: "brand loyalty" achieved through marketing and advertising.
Irrational Advertising
While the ultimate goal of an ad to sell a product, public relations will tell you they are trying to go beyond the sale price. Its mission is to create an emotional attachment to a product, a concept that is completely irrational, but very effective. They not only want you like the product, they want you to identify with the brand. They want you to be defined by it. They are seeking loyal customers throughout the life by creating an image, a lifestyle and even a philosophy around a product. We will take this commercial for Miracle Whip as a example.
By showing people leaving a party and running on the beach, the ad makes attempts to create an association between the product and be young, fresh and rebellious. Although the ad is a bit harsh, I agree that there is nothing more rebellious than burying his face in a sandwich filled with mayonnaise. A rock.
Ads like these are carefully calculated to reach a particular demographic population and to generate specific emotions within these viewers. To achieve these objectives, based on extensive research on human behavior.
"No group of scientists can approach the advertising teams in collecting and processing social exploitable. The advertising teams have to spend billions annually on research and testing reactions and their products are great accumulations of material on shared experience and feelings of the entire community. "
- Marshall McLuhan, The Extensions of Man
brand loyalty to sell to a viewer via a television commercial, logical losargumentos have limited effect. The most effective and successful ads are able to avoid rational thought (in an argument can be accepted or rejected) and tap directly into the subconscious of the viewer, through their instincts, fears and uncertainties.
"It is with the knowledge of humans, their tendencies, their desires, their needs, their psychological mechanisms, its automation, as well as knowledge of social psychology and psychology of propaganda refined analytical techniques .
- Propaganda, Jacques Ellul (free translation)
To illustrate this, let's look at two typical food advertisements aimed at a market important to mothers.
Advertising Irrational: Selling Mothers
For sellers, mothers are a dream. They have a huge weakness: children, especially yours. This love for children is not rational: the maternal instinct is one of the primary reflexes and hormonal humanity. To enter it is to intervene directly in the "hard" internal mother. Through the use of research and focus groups, advertisers have learned the most effective ways to get feedback from mothers, and create targeted ads that make the mother feel worried, scared, angry or unstable. Once the target is in the emotional state provided the product is presented as the answer to everything. Here is a listing of flour directed specifically to mothers:
So in this ad is selling flour. A big old bag of white powder. If wise, performance has been described above average flour (which is true) or maybe advantageous cost per pound. Not so. It goes straight to the emotions.
To effectively reach your audience, the ad not about the meal at all, but if you love the children and "baking memories." Behind the vulgar, touching and feeling, the truth is that advertising creates the visceral fear of the mother to be considered "a bad mother." To do this, vendors have devised a clever way to advertise, psychological manipulation speech given by a cute animated girl, recommending that mothers do not bake a mea-blame. The ad basically says the following:
"By refusing to bake muffins for their children, they are stealing happiness. And since memories are all we have in life, you are stealing their life. How can do this with them? Do you want your children to be broken and empty people? You want it? No? Well, stop being an unfit mother and buy the bag of flour and make some muffins. Maybe then his children remember him as a "Good Mother." Maybe. If it is too late. You may have ruined everything and with a non-baker. What a shame! "
Here's another ad for the mothers.
Makes you shake a little to see it? None of this makes sense. Fortunately that rationality is not necessary for sell things. First, let's point out the obvious: If this happened in real life, most college students would be upset. This would be a more realistic conversation:
"Hi Mom. ... I have the package sent to me Why peanut butter? Do not understand ... You are aware that I can buy peanut butter here, right? So why send it? You know what Jenny's parents sent him? Three hundred dollars. What do I get? peanut butter. "
Okay, but seriously, have led advertisers arguments sound where one considers that the peanut butter as a jar of chopped peanuts. In the world of marketing, peanut butter must be more than peanut butter. Through its ad, Jif is no longer a bottle of mass-produced low-grade peanuts and sugar, but a symbol of maternal warmth on a cold cruel world. Advertising replaces ignorance or indifference by a product with a lot of soft feelings have nothing to do with peanut butter. And in case you did not receive the message, the ad continues with ... "It's more than a great peanut flavor, choose Jif is a great way to show someone how much you care."
In Conclusion
Why should I worry about what company sells that product? First, it is a health issue. Almost all the hundreds of products mentioned in this article contain toxic ingredients, excessive amounts of saturated fat additives like MSG, high fructose (HFCS), mercury and / or aspartame. These substances, and many more like these, are toxic to the body, brain and nervous system (as described in Article
idiot Society: Food, Beverage and Drug link ). Processed foods are doing to the world fatter, sicker and more idiots, but only a few companies produce them, is vital to know and recognize ... so you can avoid them. It is also important to recognize the marketing tactics used to push consumers to buy these processed foods.
The issue is much larger than individual health, however, be aware of companies that sell their food is being aware of the important characters of the global elite. As the saying goes "control food and you control people." If you think it is important to know the truth about the world power structure, it is essential to know about these companies and understand its broad scope in all areas of our global society. It may be that "only" selling food, but their power and position of these clusters play an active role in global governance, such as economics, politics, law-making and even militarism (who do you think provides the military facilities? .) The three dominant companies worldwide are part of the policy of establishment of organizations like the Council on Foreign Relations and the Bilderberg Group, which serve as engines truth behind global changes. Does PepsiCo have a say in the invasion a country like Iran? Well, yes. And every time you buy a Pepsi or a bag of Doritos or a glass of Tropicana, is helping to make them more rich and powerful. Fortunately, there is an easy way to stop supporting these companies: Simply replace the products processed by these companies with fresh food bought from local businesses. You will improve your health and economy, but more importantly, will also become the worst nightmare of the elite: a rational consumer.
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